Concept & Image

For class on Wednesday, we were supposed to hand in 40 pros and cons concepts sketches for our issue (ours is about airport body scans).  Me and my partner Jung did our sketches in the most straightforward and literal way.    Turns out, it was too literal and straightforward.  It wasn't bad but it wasn't great either.  We had some not-totally-complete ideas but nothing solid to explain our side. And from that I learned an important lesson this week about advertising which I hope will help me in this assignment: some of the best ads aren't always the most obvious, (meaning the ad is not always supposed to be what its trying to represent).