Advertising is everywhere you go whether it's in movies, TV, online, magazines, stores, buses etc. There's no escaping it.  It's becomes so much a part of our daily lives it's nearly invisible.   However, when we stop and look at Ads, when we actually take the time to stop and look, focus and concertate on them, we find ourselves asking these questions: What makes this ad successful? How/Why does it capture our attention? What is it trying to say?

As I have learned there are many items to considered when reviewing what makes any Ad a good one:  These are the following to look at:

• context (background, framework, setting, situation,etc.)
• audience (the demographic in which the ad is aiming for)
• tone/mood (emotional feelings associated with product to evoke response)
• concept (a clear, stated idea)
• images (pictures that associated with product)

These aspects are absolute essential to observe and evaluate in order to see it as either new, exciting, interesting, compelling, though-provoking, etc.  Are there any items that I missed? Does anything have question, comments they like to add?