Creating an full-page print ad for an important or controversial issue is a difficult and demanding process on a person's part (even when you have a partner). Especially when you are trying to communicate two sides to the same issue: a pro and a con side. Sometimes coming up with an issue can be easy sometimes like health or crime. However, trying to narrow it down to a
specific issue can be a bit harder. Then there is deciding what side you are on: pro or con? After that, you now have to research your issue. Finding information can often be the easier part but trying to decide what info is useful, helpful and relevant to your cause takes a lot of time and effort.
In order for these 2 print ads to work, you must:
- Clearly define 2 opposing sides (that still have to be related to each other in some way).
- Know your target audience so they can relate to your issue.
- Come up with a lot of concepts for each side. Narrow down ideas until you come up with 2 you and your partner agree on.
The final objective to all of this? Develop imagery that support a concept, make a headline and body paragraph that's persuasive and come up with an interesting and effective ad for print.
No comments:
Post a Comment