Today I learned in class a couple of things that hopefully will help me in my product advertising project.

• really know your product. 
• the demographic for your campaign ads doesn't have to be for the usual audience.  It can be but it needs to appeal to that group in a different way. 
• You can appeal to a different demographic altogether. (It will probably be harder.)
• For demo, the more specific the group you are aiming for, the better your focus will be.
• Find out about competition, see where your product stands with others.