Final Comps Review

On Monday Feb.6, we reviewed final comps for our ads.  Almost immediately from the last Wednesday there were a significant amount of changes that everyone did for their comps.  However, it didn't necessary mean they were in any way perfect or even done for that matter.  As we review and comment on each and every comp there was still room for improvement on several items like:

• spacing (lettering and around the ad space). 
• leading. 
• grammar in headline and body copy. 
• what exactly is their issue about?  It wasn't explain clearly or had enough information.
• images: no stock pictures (original pics) and illustrations need to be better improve.