While looking at many different kinds of advertising I have come to the understand that there are many different forms of advertising (print, T.V., electronic, etc.) that can be direct, efficient and compelling. One of them is outdoor advertising.

Outdoor advertising is any type of promotional display placed outside in public like billboards, bus stops, arenas, buildings, etc. The whole point of outdoor advertising is that it's trying to communication a message to the viewing public. Of course like any advertising medium one of the main aspects is that it grabs people's attention.  The ability to do that rest on the shoulders of very creative and hardworking individuals who take the time to know the products, have a sense of marketing, understand the target audience, etc. They are the ones who take mind-blowing visuals and turn them into an compelling ad for millions to see.

For example, here is an ad I came across the web:  http://www.billboard-outdoor.com/wp-content/uploads/2008/06/billboard.jpg

 

The visual aspects of this billboard is remarkable. The whole 3D look is impressive because it's goes beyond the normal measures of illusion and depth in advertising. The idea behind it (Gain's scent is so great that people are willing to climb the billboard just to smell the t-shirts that hang from it) is terrific as well and really fit in with the product its promoting.  This is just one of many examples of effective outdoor ads that succeed in getting its message across and gaining the public's attention.