Since taking Art 445 Advertising Art Direction I have notice that some of the best advertising does not limited itself to just print ads.

For example kiya1.jpg is what I believe is just really great advertising.  To have the bench resemble a kit-kat bar is awesome.  It's drawing attention because the color of the bench is just so similar to that of a normal bench that at first you don't really notice anything unusual.   Then looking at it closer, you see what kit-kat logo and suddenly the top part of the bench resemble a giant kit-kat bar. It's creative, innovative, interesting, and just really cool.  Advertising agencies who make this kind of ads are truly thinking outside the realm of normal and put out some really fantastic ads that really capture the public attention.

Another example is godsend.jpg from www.freemaninstitue.com/billboard.htm.  You know how people ask God to give them a sign? Now image your surprise one day when you drive down the street and you happen to look at this billboard. You first reaction would probably be what the hell? Then you become curious (and maybe a little weirded out) about this and want to know what it's all about.  This is good example of what advertising is about because it's not just enough to have people look at the ad then go about their day and forget about it. It has to get people interest enough in wanting to know more about it.

That I feel is the end result of successful advertising.